Projecta’s Switched On Tech Talk!
Projecta Australia says it is ready to help customers needing further explanation or assistance with any of its products, now it has a dedicated team of four product experts in its Technical Support Department. One of the team members, 'Benny', has also recently transitioned to video as the brand explores new ways to support owners.
A 15-year veteran of Projecta, Benny says he lives and breathes the industry, having rotated through the company's production, manufacturing and design departments before finding his calling in tech support. 'As a child I was interested in becoming a teacher because I really enjoy helping people and showing them how to do things,' he said, 'I get to do this in my current role at Projecta, which I really enjoy”.
Benny isn't joking when he says he loves to help: After officially clocking-off from work at around 5:00 pm he would happily spend his evenings on caravanning, RV and four-wheel-drive internet forums, sharing his technical knowledge with those on-line.
Given the time it was taking Benny and other tech team members to navigate the many on-line forums, Projecta decided to establish its own. 'Projecta Switched on Tech Talk' is a private Facebook group that has already grown to around 3000 members.
In starting the group, Projecta's goal was to create an engaging and educational platform where owners and prospective customers can access general product information and technical support advice. What they ended up with could now be described as a community; one eager to help each other and share their Projecta-powered projects within the group.
As well as encouraging a two-way communication channel between Benny and the other Projecta technical gurus, the group regularly posts videos covering product features and benefits, installation tips, troubleshooting recommendations and more.
Benny said that the technical nature of some of the Projecta range, as well as the fact that many owners opt for DIY installations, meant that inevitably users had plenty of questions they wanted answered.
'The user demographic for Switched On Tech Talk is split to around 80 per cent for caravan and RV support, with the remainder of the audience being equipment dealers or RV manufacturers,” he said.
'Often there's quite a bit of repetition in the information that people are seeking, which led to the idea of developing video content. A short video clip is a great way to get the information across, it's also fast and easy-to-digest for customers”.
If you're a current or prospective Projecta owner and want to learn more about the brand's online technical support and educational resources, Benny's videos can be found on the Projecta Australia YouTube channel. Alternatively, technical phone support remains available via the company’s national toll-free number – 1800 422 422.